On the Marketing side:
- you are encouraged to spread your spending out over several months
- it is great for the retailers
On the Creative side:
- crafters have time to plan and budget (both $$ and time) prior to the special event
- great excuse for a special/additional family get together, possibly in a different location or based around a different activity
According to Wikipedia; the first reference was in an 1892 French opera and translated into English in 1894. In the story, a group of children rehearse a Christmas song in July, to which a character responds: "When you sing Christmas in July, you rush the season."
In 1935, the National Recreation Association's journal described what a Christmas in July was like a a girl's camp, writing that "all mystery and wonder surrounded this event." The term was given national attention with the release of the Hollywood comedy Christmas in July in 1940. In the story, a man is fooled into believing he has won $25,000 in an advertising slogan contest. He buys present for family, friends, and neighbours, and proposes marriage to his girlfriend. Wikipedia does not have the conclusion of this story, so you will have to watch it for yourself.
In 1942, Calvary Baptist, Washington, D.C. celebration Christmas in July with carols and the sermon "Christmas Presents in July" complete with a Christmas tree covered with donations. The pastor explained the service was designed to give ample time for the distribution of the Christmas gifts to missions worldwide. It became an annual event.
The U.S. Post Office, U.S. Army and Navy, in 1942 and in conjunction with the advertising and greeting card industries launched a campaign to promote an early Christmas mailing campaign for service men and women overseas during W. W. II.
If you suggest Christmas is a season of special religious expression, I would totally agree with you. I believe is a a special time to remember the lessons Christ taught us, such as to celebrate life, music, food, to share, and the list goes on. Maybe we need reminding there is always a reason to celebrate, and something to celebrate.
Celebrating family is a great reason to get-together any time.
Feeling prepared and organized, and within budget is an even better reason to celebrate. In the time-honoured tradition of crafters, we would like to assist with your creativity, planning and gift giving with this week's 75% Off Sale is a wonderfully soft blend of acrylic, wool, bamboo, and alpaca. It is a subtly variegated yarn
London
Premier Yarns
64% Acrylic, 12% Rayon, 12% Alpaca, 12% Wool
3.5oz/100g
166yd/152m
Reg. $ 8.00
75% Sale
$2.00
Written by Anne, happy TCL employee who needs to get started on my Christmas projects
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